The Press · Just the Facts

Reuters · October 14, 2026

The Knot Worldwide Agrees to Acquire Zola, Two People Familiar With the Deal Say

  • The Knot Worldwide has agreed to acquire Zola, according to two people familiar with the deal cited by Reuters.
  • Zola will continue to operate as a standalone brand and will become the 14th brand in The Knot's portfolio, the people said.
  • The deal is subject to customary closing conditions, including any required regulatory clearances, the people said; financial terms were not immediately available.
  • Zola launched in 2013 and raised $100 million in a Series D financing round in 2018 at a reported valuation of around $600 million.
  • The Knot is owned by investment firm Permira, which has been invested in the company since 2018.
Removed: descriptions of the companies as leading brands and framing about technological transformation, except for the documented launch of an app within ChatGPT attributed in the report.

Read the original at Reuters →

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