The audience

Builders, parents, and partners.

The Signal goes to the people around Detroit's young builders: students and families, engineers and founders, educators, and the partners betting on this city's technical future. The buses, the rails, the maps, and the people building them — free to read, built to forward.

We're in the founding season: early sponsors get founding placement and founding rates, and their brand becomes part of the story from the start.

Slot 01 — one per edition

Presenting sponsor

$5,000 / edition

or $12,500 for three editions

  • "Brought to you by" line at the top of the edition
  • Logo, link, and a ~50-word message in your voice
  • First position in the sponsor strip
Slot 02 — three per edition

Supporting sponsor

$2,000 / edition

or $5,000 for three editions

  • Logo and link in the edition's sponsor strip
  • One-line description of your company
  • Listed on the Signal archive page
Coming later

Site placements

Contact us

priced when traffic justifies a rate card

  • "Supported by" strip on academy pages
  • Season and program partnerships
  • Never on the voter guide — that page stays ad-free

The guardrails

Sponsors fund the work. They don't shape it.

Sponsorship buys placement, not influence. Sponsors don't review, approve, or shape editorial content — and the academy's nonpartisan civic tools (including the voter guide) stay permanently ad-free. The academy reserves the right to decline any sponsor that doesn't fit the mission.